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Released January 1969 (sorry, was unable to find the exact date), The Four Seasons’ Genuine Imitation Life Gazette is one of those albums which originally bombed but is now regarded as an absolute masterpiece.
Critics really liked it, but it only sold about 150,000 copies, and the singles did extremely poorly. Four Seasons’ fans were confused, shocked, and angry, since GILG was such a radical departure from their familiar sound.
This was also a time when a great many musical acts who’d been very popular for a long time began falling off the charts. Public tastes were radically changing, and bands like The Four Seasons, The Beach Boys, Herman’s Hermits, and The Dave Clark Five were suddenly considered uncool and irrelevant, even when they tried to evolve with the changing musical landscape.
The psychedelic pop sound, and pop in general, was also on its way out, being replaced by the heavier sounds of bands like Cream, Vanilla Fudge, The Jimi Hendrix Experience, Iron Butterfly, and Steppenwolf. Add that to how The Four Seasons weren’t exactly in their early twenties.
GILG just came out at the worst time possible for commercial success. Even if The Four Seasons had looked towards copying the abovementioned bands instead of psychedelic pop, most deejays wouldn’t have played it anyway.
It’s comparable to one of the real reasons many popular silent actors lost popularity in the early sound era. Almost all of them survived the transition just fine, but after the dust began settling, the public came to regard them as embarrassing relics of a bygone age best forgotten.
After this bomb, the band retreated back into a more familiar sound for two last minor hits in 1969, but it was too late. The musical landscape was far too different, their second classic lineup broke up, and their hardcore fans had already moved on. Had GILG done well, The Four Seasons’ Seventies sound might have been so much different.
They had an amazing comeback in 1975, thanks to successfully copying popular sounds at the right time, but their incredible 1978 follow-up unfortunately didn’t do very well, and their 1985 and 1992 albums didn’t chart at all.
Track listing, with stars by the bonus tracks:
“American Crucifixion Resurrection”
“Mrs. Stately’s Garden”
“Look Up Look Over”
“Something’s on Her Mind” (#98 in the U.S.)
“Wall Street Village Day”
“Saturday’s Father” (#103 in the U.S.)
“Genuine Imitation Life”
“Idaho” (#95 in the U.S.)
“Wonder What You’ll Be”
“Soul of a Woman” (one of their most moving songs, celebrating a woman’s entire life from birth till death)
“Watch the Flowers Grow”* (#30 in the U.S.)
“Will You Love Me Tomorrow”* (#24 in the U.S.)
“Electric Stories”* (#61 in the U.S.)
I obviously highly recommend this album. If you only associate The Four Seasons with songs like “Sherry,” “Big Girls Don’t Cry,” and “Let’s Hang On!,” I encourage you to give this album a listen and see the kind of depth and maturity they were capable of, both musically and lyrically.