Vintage summer food ads and recipes

Owing to the holiday weekend, when many people won’t be reading blogs anyway, I decided to put together another post featuring vintage ads. These ones include magazine recipes for things that would work really well at a Fourth of July party or picnic.

And if you’re wondering, just about all ads from pre-1977 are public domain. It annoys me so much when I see an awesome vintage ad has someone’s URL or logo on it, as though that person is the copyright holder. That’s not their own creative work, and even if they bought or own a physical copy, that’s still not the only one in existence!

What person with a sweet tooth could resist this?

March 1966. I’d prefer if the green were mint instead of lime, but I’m sure it still tastes awesome.

I’d totally make these with kosher and vegan gelatin!

I’m well aware of the fact that Kool-Aid is sugary crap without any nutritional value, but we can’t avoid junk food and drinks all the time.

I love grape pop.

I’ve never been a marshmallow fan, not even of kosher marshmallows. I just don’t like the texture.

1949, when you could still buy things for all of five cents.

Even knowing the role inflation and currency value pay in prices, that still looks like a great deal.

From the 1940s. Canned meat made sense when many people in rural areas didn’t have modern refrigerators.


1955, the only kind of mustard I like. It’s dark yellow for me all the way!

Happy Fourth of July!

More fun with vintage ads

Since my vintage ad posts have been popular so far, and because it’s kind of really hard to do much of any real writing without access to a desk, here are some more of the ads I’ve virtually collected. I’ve also got folders for vintage images, including one dedicated to vintage skating. You’ll see some of those images when it’s more seasonally appropriate to do a post on writing about ice-skating in historical fiction!

That’s right, ladies! Always keep your skin in tip-top shape so you can look alluring to your husbands 24/7!

Yet another ad that would never be approved today!

I’ll never forget how my mother permanently scared me away from Cheez-Whiz when I was a preteen. I’d gotten hooked on that stuff, esp. with nachos, while I’d been staying with my maternal grandparents that summer, and my mother was horrified to learn this. Some time after I’d gotten home, she held up a bottle of Cheez-Whiz by the spoon inside, and said that’s what it does to your stomach.

Kind of takes the fun out of grilling!

I don’t think those two things work well together outside of advertising world!

Back in the days of my estrogen Who lists, we always liked to laugh about how Roger Daltrey used this stuff to straighten his hair. Back when The Who started, curly hair wasn’t fashionable.

How were paper clothes ever a thing? I’d be scared they’d rip right off me!

1962 prices

I found so many Castoria ads, I created a separate folder for them. Apparently, parents in that era were taught that if a child didn’t defecate at least once a day, s/he was constipated, and needed a laxative. A lot of these ads are seriously weird to a modern audience!


No comment!

Apparently, the cure for alcoholism is cocaine addiction!

A number of the ads I’ve collected send the exact opposite message from modern ads. Women who are too skinny risk their dating lives, and need to put on weight to attract men.

Now that she’s finally ended her spinsterhood at 31, the next company to make her feel insecure will be Lysol! I’m sure plenty of these women’s husbands and beaux needed to take care with their own personal hygiene, even if there weren’t many ad campaigns of this nature targeted to men.

Vintage summer dessert ads

Due to just having moved (NOT to my desired, permanent future home!), this week I once again don’t have time to put out the number and typical in-depth type of posts I usually do. Hopefully I’ll soon be back to my normal schedule! In the meantime, enjoy these vintage ads for summer desserts.

From April 1967


Sometime in the 1960s

1940s menu and prices for an ice-cream parlor







1960s ice-cream menu

Do you have a favorite summer dessert or drink? Do you miss any ice-cream companies who’ve gone out of business? Any fond memories of a particular ice-cream parlor or truck you always went to in the summer? Do you prefer the established ice-creams and frozen treats or modern novelties?

More vintage ads from bygone eras

I’ve virtually collected a lot of vintage ads, postcards, greeting cards, and pictures over the last few years, and have many different folders for each category. Here are some more ads from my collections. Keep in mind that certain of the attitudes expressed therein were such an established, matter-of-fact part of the culture, they weren’t really questioned. Something that looks shockingly racist or sexist to us wasn’t necessarily seen that way 50+ years ago.

I don’t think I’ll ever find anything to top this one in unintentional hilariousness! It sends such a different message in the modern era!

Just what everyone dreams of finding under the tree, a toilet seat!

Many doctors used to not only permit their patients to smoke all the way into the delivery room, but also recommended smoking during pregnancy to curtail weight gain.

I suppose cigarettes are a better Christmas present than a toilet seat. Some of the empty boxes and extras they contained have become collectors’ items.

The creators’ hearts seem to have been in the right place for this WWI ad, though it’d come off better in the modern era if they’d worded it like, “I’m an Indian, but my heart is Canadian.”

I also have another Cellophane ad featuring a baby wrapped in it.

As a lower plus size myself, I’d never patronize any company who referred to their customer base as “chubbies”! I’m glad Lane Bryant no longer advertises like this.

Ageism in the workplace is hardly new, though nowadays it’s not as out in the open as it once was.

Look at those employment qualifications listed! Legs, makeup, figure, weight, hair, complexion, nails, all things you can no longer get away with selecting based upon, at least not openly.

Dad beats his son with a hairbrush because he refuses to take a laxative.

God forbid a woman get a sniffly nose from a cold or allergy!

No comment!

Quite a few of my vintage soap ads have the premise of turning dark skin white.

Every so often, I find a vintage ad playing on men’s insecurities, instead of making it seem like only women need to take care with meticulous cleanliness or risk offending people. Both sexes need to wash themselves and use soap!

This ad would never be approved today!

These Lysol ads really played on women’s insecurities, and made it seem like they’d either lose their husbands, or wouldn’t find husbands, if they didn’t douche. I’ve heard some of the so-called doctors quoted in these ads weren’t even real doctors.

Who in the real world expects anyone, man or woman, to be a perfect spouse all the time? Maybe these fictional women’s husbands needed to attend to their own personal hygiene! I’m surprised douches are still made and advertised, knowing what we do now about how unnecessary they are.