The General had been slated for its U.S. première on 22 January 1927, at NYC’s Capitol Theatre, but there was a delay of several weeks due to the blockbuster Flesh and the Devil (a film I highly recommend!). When the film finally made its way to NYC, the real General‘s engine bell was displayed in the lobby for promotional purposes.
After spending $750,000 on the film, Buster earned $50,992 during the single week it was by Capitol. Overall, it made $474,264 in the U.S., and was Buster’s biggest financial failure. One has to remember Buster wasn’t necessarily considered one of the Big Three of silent comedy during his original theatrical run. It was only a few decades later his reputation began increasing.
Thankfully, he did live long enough to see this renaissance and critical re-evaluation of his creative work.
Critics in 1927 weren’t exactly wild about the picture, using descriptors such as “the least funny thing Buster Keaton has ever done,” “long and tedious,” “far from funny,” “a flop,” “drags terribly,” and “not up to Keaton’s best standards.” A rare positive review came from The Brooklyn Eagle.
It’s important to remember how tastes change. A lot of films, books, TV shows, plays, paintings, etc., which were originally considered flops and 1-star efforts are now widely celebrated. Conversely, many blockbusters or otherwise popular works have aged very badly.
In 1963, Buster went on the record as saying he was prouder of The General than any of his other films. Film critics and audiences of later generations came to view the film in a much better light than it was originally seen in, and in 1989, it was chosen for preservation in the U.S. National Film Registry by the Library of Congress. This special honor is allotted to films considered to be “culturally, historically, or aesthetically significant.”
It was among the first crop of films chosen for such preservation, in the first year this program existed. Other inductees of the Class of 1989 included Casablanca, Citizen Kane, Gone with the Wind, The Wizard of Oz, Snow White and the Seven Dwarves, and Star Wars Episode IV: A New Hope.
The General was the first American silent film to be issued on Blu-Ray, and the film has been on many of those incessant “best of” lists. Cottage Grove, Oregon, where much of the filming took place, has a building with a mural of the film.
To celebrate the 90th anniversary of both The General and Portland’s Hollywood Theater in 2016, a new score was commissioned, and the film toured Oregon. Following its showing in Cottage Grove, the president of the National Film Archives offered the master print to aid in the creation of a new DVD. This DVD is currently in the works, and an international tour is planned after its release.