Vintage soap ads

On account of an all-day seasonal allergy attack and drowsiness from the pills, I was unable to work on the post I planned for Monday. Instead, here’s a showcase of some of my vintage soap ads. Some of them haven’t exactly aged well, to say the very least, but it’s intellectually dishonest to pretend the past was all sunshine and roses and that people always held 21st century attitudes.

If someone leaves you or contemplates cheating on account of your skin, it’s time to find a new partner!

Lovely artwork, awful name!

Now that I’m over 40, I far prefer the wisdom and experience that only increasing age can bring. Youth and beauty don’t last forever, but deeper qualities remain.


Because all women are beside themselves with ecstasy over the thought of doing laundry.

Quite a lot of vintage soap ads have the premise of dark skin turning white.

As I was saying!

Who wants wafer-thin soap? That’s the kind of soap you cobble multiple pieces of together into a bar!

One second later, the boy was attacked by the righteously infuriated cat.

Many vintage ads also put phonetically-rendered vernacular in the mouths of their African-American characters. I’ve even seen old newspaper articles giving this type of speech to them!

At least this ad’s heart seems to have been in the right place?

It’s jaw-dropping to see evidence of bygone attitudes like this! Also of note is the old-fashioned spelling “mamma.” That was much more common in English in the 19th and early 20th centuries (along with the pretentious upper-class pronunciation Ma-MAAAAA.)

Now this ad is fun! I love the guarantees on the bottom left.

Author: Carrie-Anne

Writer of historical fiction sagas and series, with elements of women's fiction, romance, and Bildungsroman. Born in the wrong generation on several fronts.

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