Posted in 1960s, Music

Happy 50th birthday, GILG!

Image used solely to illustrate subject for the purposes of an album review, and consistent with Fair Use Doctrine

Released January 1969 (sorry, was unable to find the exact date), The Four Seasons’ Genuine Imitation Life Gazette is one of those albums which originally bombed but is now regarded as an absolute masterpiece.

Critics really liked it, but it only sold about 150,000 copies, and the singles did extremely poorly. Four Seasons’ fans were confused, shocked, and angry, since GILG was such a radical departure from their familiar sound.

This was also a time when a great many musical acts who’d been very popular for a long time began falling off the charts. Public tastes were radically changing, and bands like The Four Seasons, The Beach Boys, Herman’s Hermits, and The Dave Clark Five were suddenly considered uncool and irrelevant, even when they tried to evolve with the changing musical landscape.

The psychedelic pop sound, and pop in general, was also on its way out, being replaced by the heavier sounds of bands like Cream, Vanilla Fudge, The Jimi Hendrix Experience, Iron Butterfly, and Steppenwolf. Add that to how The Four Seasons weren’t exactly in their early twenties.

GILG just came out at the worst time possible for commercial success. Even if The Four Seasons had looked towards copying the abovementioned bands instead of psychedelic pop, most deejays wouldn’t have played it anyway.

It’s comparable to one of the real reasons many popular silent actors lost popularity in the early sound era. Almost all of them survived the transition just fine, but after the dust began settling, the public came to regard them as embarrassing relics of a bygone age best forgotten.

After this bomb, the band retreated back into a more familiar sound for two last minor hits in 1969, but it was too late. The musical landscape was far too different, their second classic lineup broke up, and their hardcore fans had already moved on. Had GILG done well, The Four Seasons’ Seventies sound might have been so much different.

They had an amazing comeback in 1975, thanks to successfully copying popular sounds at the right time, but their incredible 1978 follow-up unfortunately didn’t do very well, and their 1985 and 1992 albums didn’t chart at all.

Track listing, with stars by the bonus tracks:

“American Crucifixion Resurrection”
“Mrs. Stately’s Garden”
“Look Up Look Over”
“Something’s on Her Mind” (#98 in the U.S.)
“Wall Street Village Day”
“Saturday’s Father” (#103 in the U.S.)
“Genuine Imitation Life”
“Idaho” (#95 in the U.S.)
“Wonder What You’ll Be”
“Soul of a Woman” (one of their most moving songs, celebrating a woman’s entire life from birth till death)
“Watch the Flowers Grow”* (#30 in the U.S.)
“Raven”*
“Will You Love Me Tomorrow”* (#24 in the U.S.)
“Electric Stories”* (#61 in the U.S.)

I obviously highly recommend this album. If you only associate The Four Seasons with songs like “Sherry,” “Big Girls Don’t Cry,” and “Let’s Hang On!,” I encourage you to give this album a listen and see the kind of depth and maturity they were capable of, both musically and lyrically.

Author:

I started reading at three (my first book was Grimm's Fairy Tales, the uncensored adult version), started writing at four, started writing book-length things at eleven, and have been a writer ever since. I predominantly write historical fiction family sagas/series. I primarily write about young people, since I was a young person myself when I became a serious writer and didn't know how to write about adults as main characters. I only write in a contemporary setting if the books naturally go into the modern era over the course of the decades-long stories being told over many books. I've always been drawn to books, films, music, fashions, et al, from bygone eras, and have never really been too much into modern things. If something or someone has appeal for all time, it'll still be there to be discovered after the initial to-do has died down. For example, my second-favorite writer enjoyed a huge burst of popularity in the Sixties and Seventies, but he wrote his books from 1904-43, and his books still resonate today, even after he's no longer such a fad. Quality lasts for all time.

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