If you’re observing Ta’anit Esther, may you have an easy and meaningful fast! And if you’re reading this after sundown on Wednesday, Happy Purim!
The first Wednesday of every month, The Insecure Writer’s Support Group convenes to share struggles, insecurities, triumphs, doubts, and other odds and sods. This month I’m wondering about the feasibility of belated book tours.
Would it be pathetic or plausible for me to have some kind of belated virtual book tour for the three books I currently have out? I haven’t sold anything since early November, and was having pretty embarrassing lack of sales before that as well. I’ve still had far more people congratulate me than actually buy books. I’ve held off on physical copies because of this embarrassing lack of sales, though I also wonder if I’ll get more sales with physical copies and the ability to sell them at bookstores and to loan them through libraries.
I made the price for all three $4.99, and abandoned my stubborn plans to market the longer two at $7.99. I’m very firm about not wanting to be yet another writer in the so-called $2.99 ghetto (to say nothing of 99 cents), but if no one’s buying anyway, it can’t hurt to somewhat lower the prices. If I get more sales, I can put them back at $7.99.
It almost feels like I wasted so much time editing, formatting, and designing covers, as well as going back and forth between computers with the last book, since my newer computer doesn’t have Word and thus can’t hyperlink a table of contents or convert into HTML. Would I have better sales if my books were all of 200 pages, in a trendier genre, with faster-paced storylines and glossier, more modern covers?
I write in the style and voice I was brought up in. I can’t suddenly change to fast-paced, plot-centric books with only one protagonist and set over a short timespan. I’m used to books which are slower-paced, character-centric, more about growth, change, and development over a longer period, with large ensemble casts.
I’m not even sure I’d get enough interest to merit a real virtual book tour. I’ve had some guest posts or announcements here and there, but not all at the same time or as part of a tour. It really mystifies me how so many other writers have like 30+ people lined up for cover reveals, release day blitzes, and virtual book tours.
I’m well aware of the fact that I really failed at marketing myself and generating substantial buzz. Some people have even expressed surprise to discover I have books out. I’m not even sure just whom I should approach about hosting me for a potential book tour or further guest posts. Are they typically people who’ve read the book, who read or write in your genre, or whom you’re really close blogging friends with? I don’t want to create an awkward situation if I approach the wrong people.